"A Novel IDea"
BrandingLincoln, NE – Company Rebrand
“A Novel Idea – Bookstore”
< Before & After >
SYMBOL

LOGO ITERATIONS (Color & Orientation)
Brand Style Guide
Business Card – Front (Stationary)

Business Card – Back (Stationary)

Envelope (Stationary)

Signage (Mockup)

Letterhead (Stationary)

Merchandise (Mockup)

As we all know many of our local small businesses are struggling as a result of the pandemic. For our next assignment, you will be choosing a small business that could use some help with branding. Pick a business that you will be excited to help them.
Your assignment is to:
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- Redesign their logo
- Use your new logo on signage (take a photo of their current signage and mock-up your new design over it)
- Design a stationery suite (business card, letterhead, envelope)
- Design one packaging/label/ environmental graphic
- Provide them with a style guide (horizontal logo, vertical logo, stacked logo, icon, fonts, color palette, and any other graphics you use, including brand archetype.
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I chose a local bookstore, “A Novel Idea” and kept their original logo’s existing concept, layout, and colors. I made the logo more modern by combining the cats and books of their store into simple line marks. I removed the hand-drawn style, chose a simple serif font, and rounded the text edge points to make it softer.
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