"A Novel IDea"

Branding

Lincoln, NE – Company Rebrand

“A Novel Idea – Bookstore”

< Before & After >

SYMBOL

LOGO ITERATIONS (Color & Orientation)

Business Card – Front (Stationary)

Business Card – Back (Stationary)

Envelope (Stationary)

Signage (Mockup)

Letterhead (Stationary)

Merchandise (Mockup)

As we all know many of our local small businesses are struggling as a result of the pandemic. For our next assignment, you will be choosing a small business that could use some help with branding. Pick a business that you will be excited to help them.

Your assignment is to:

      • Redesign their logo
      • Use your new logo on signage (take a photo of their current signage and mock-up your new design over it)
      • Design a stationery suite (business card, letterhead, envelope)
      • Design one packaging/label/ environmental graphic
      • Provide them with a style guide (horizontal logo, vertical logo, stacked logo, icon, fonts, color palette, and any other graphics you use, including brand archetype.

I chose a local bookstore, “A Novel Idea” and kept their original logo’s existing concept, layout, and colors. I made the logo more modern by combining the cats and books of their store into simple line marks. I removed the hand-drawn style, chose a simple serif font, and rounded the text edge points to make it softer.

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